I run marketing that moves the numbers
E-commerce CMO with 25+ years in digital marketing — from lead generation, through performance media at Ogilvy, to nine years leading marketing at Alensa, a multi-country e-commerce operation across 31+ countries with €200M+ in annual GMV.
What we can build together
Hands-on areas I know inside out — and where I can help your team ship what actually moves the numbers.
Strategy & brand
Research, positioning, brand architecture, creative concepts.
Performance campaigns
Google Ads · Meta · Microsoft Ads · Sklik · Heureka · attribution.
AI integration
Claude · Cowork · n8n · MCP. Skills, production agents, AI-powered localization.
Dynamic pricing
Pricing strategy, automated discounts, margin vs. volume.
Measurement, attribution & BI
GA4 · Power BI · Looker Studio · BigQuery → Claude Skills / Cowork.
Email & CRM
Ecomail · Samba.ai · Mailkit · Bloomreach. Email as a growth channel. RFM lifecycle, segmentation, automation.
Retention & loyalty
RFM segmentation, win-back flows, VIP, churn prediction.
Cross-border expansion
30+ markets. Localization, payments, carriers, local SEO.
Vendor co-op marketing
Co-branded programs, brief-to-delivery SLA, attribution.
Marketplaces
Amazon · BOL · Kaufland · Allegro. Marketplace PPC and marketing suites.
Marketing team & hiring
Org design, roles, interviews, onboarding, KPIs.
Workshops & training
A workshop for your team focused on specific marketing problems your company is facing.
How I work
Tangible outputs
Engagements end with a system, campaign, or workflow running in your company — not a slide deck about what you could do.
Fast start
We start with your data on day one. First recommendations within a week, first deployment within a month — not three months of "getting to know the company".
Data as a compass
RFM, NPS, CSAT, attribution give direction and context. People make decisions — data makes decisions informed, it doesn't replace them.
The market is already huge. Its biggest growth is still ahead. And I want in — with you
E-commerce grows 4–5× faster than the global economy and adds more in absolute dollars every year than AI and EV combined — from a much bigger base.
The earlier a company builds its position, the stronger that position will be down the road. The lead you build now will only deepen by 2030 — catching up later gets hard.
In absolute dollars, e-commerce adds more between 2024–2030 than cloud + GenAI + EV + cybersecurity combined. AI and EV grow faster in percentage terms, but from a much smaller base.
expand_more Sources & methodology
- E-commerce retail B2C size and CAGR: Statista — Global retail e-commerce sales 2022–2030
- E-commerce share of retail: Statista — E-commerce share of retail sales worldwide 2030
- Mobile commerce share: Statista — m-commerce revenue and share 2017–2028
- Generative AI projections: Bloomberg — Generative AI $1.3T by 2032
- Cloud computing: Gartner — Public Cloud End-User Spending 2025
- EV market: Grand View Research — EV Market 2030 · IEA — Global EV Outlook 2025
- Cybersecurity: Gartner — Information Security Spending 2025
- Global GDP baseline: IMF — World Economic Outlook · World Bank — Global Economic Prospects
- Traditional retail aggregate: Capital One Shopping — eCommerce Statistics 2026
- Worldwide retail e-commerce forecast: eMarketer (Insider Intelligence) 2024 midyear update
Projections used are retail B2C scope (Statista) — more conservative and clearer than aggregated B2B+B2C estimates.