Direct, hands-on engagement that delivers a measurable difference in your business results.
Your CMO 1–3 days a week, contracted as a recurring engagement. Active involvement in the company from day one — not long-distance advice. Working with your existing team or supporting you in building one.
A specific problem with a specific output, in a defined timeframe. For companies with an existing internal team that need an expert lens on a specific issue — strategy, AI implementation, hiring, M&A marketing due diligence, entering a new market.
Full ownership of marketing at the leadership table — permanently, or as an interim CMO during a defined transition. Same intensity, different time horizon. Interim scenarios: search for a permanent CMO, post-acquisition integration, after a CMO departure, M&A handover.
Areas I know inside out — where I can help your team ship what actually moves the numbers.
Research, positioning, brand architecture, creative concepts, value proposition.
Google Ads · Meta · Microsoft Ads · Sklik · Heureka. Accounts, structures, optimization, attribution.
Claude · Cowork · n8n · MCP. Skills, production agents, AI-powered localization, creative production automation (LTX, Omneky, Pletor).
Pricing strategy, automated discounts, margin-vs-volume optimization.
GA4, server-side GTM. Power BI, Looker Studio, BigQuery wired into Claude Skills / Cowork for AI-assisted reporting.
Ecomail · Samba.ai · Mailkit · Bloomreach. Email as a growth channel, not a broadcast. RFM lifecycle.
RFM segmentation, win-back flows, VIP segments, churn prediction. Retention growth.
30+ markets. Localization, payment methods, carriers, local SEO, local regulation.
Co-branded programs, brief-to-delivery SLA, co-op attribution, vendor relations.
Amazon · BOL · Kaufland · Allegro. Marketplace PPC, marketing suites, listings and data feeds.
Org design, job descriptions, interview framework, onboarding, KPIs.
A workshop for your team focused on specific marketing problems your company is facing.
When a project needs other specialists, I'll recommend and bring in trusted partners from my network. You work with them directly — no middleman, no surprise on the invoice.
Every decision rests on a data foundation. Measurement, attribution, cohort analysis, RFM — not reporting for reporting's sake, but input for strategic decisions. Where data is missing or collected poorly, we start there.
Engagements end with a system, campaign, or process running in production — not a deck about what you could do.
Network of trusted specialists.
You always know who's working on what.
An agency sells channel execution (PPC, creative, SEO); a consulting firm sells strategy on paper. I lead marketing as a whole — from strategy through managing agencies and internal teams to overseeing concrete outputs. I work with you from the inside, not as an external vendor with a fixed scope of service.
Yes — in English and Italian as well. Central Europe isn't a requirement, it's simply where I have the deepest network and context.
Remote isn't my preference — marketing for a company benefits a lot from in-person contact with the team and the business. But it's always negotiable — if it makes sense, I can do mostly-remote too.
Yes — and not just for CMO. I help with hiring individual roles in the marketing team (PPC specialist, brand manager, CRM/email lead, content lead, AI specialist, etc.) and with setting up the whole team structure — competence map, role definitions, who reports to whom, where in-house makes sense versus external. If a Fractional CMO engagement or a project shows the company needs a full-time CMO, I help with the role definition, interviews, and onboarding. I hand off smoothly if needed.
Up to 3 Fractional CMO engagements in parallel. Project work is arranged individually depending on scope.
Fractional makes sense where a company needs senior marketing leadership but not 5 days a week — typically in a growth phase where the founder no longer has bandwidth for marketing but a full-time CMO isn't yet economically defensible. Also as a transitional setup during the hiring of a permanent CMO, or as a navigator during transformation (AI, expansion, M&A).
The first two weeks are orientation — I go through the data, get access to the tools, talk to key people on the team, and map existing campaigns and processes. Week three brings a concrete priority list and a short 90-day plan. From week four we kick off the first concrete actions — typically quick wins with short payback, in parallel with longer strategic steps.
We define the metrics together at the start — always tied to the company's business outcomes, not just marketing metrics. Typically a mix of growth KPIs (GMV, CAC, LTV, share of marketing-driven revenue), efficiency (ROAS across channels, payback period), and strategic milestones (market entry, completing the AI implementation, hiring and onboarding new roles).
Primary focus is e-commerce and retail with online sales — that's where I have the deepest experience. I've also worked with companies in banking, energy, B2B tech, retail, FMCG, and healthcare (Mather/Neo@Ogilvy era). For projects outside e-commerce, I always evaluate case-by-case whether it makes sense for me to lead, or whether it's better to recommend someone from the network.
For Fractional CMO engagements, a monthly retainer tied to the agreed number of days per week. For project work, a fixed fee per output, optionally split into milestones. I rarely work hourly — only exceptionally within a broader project where a smaller follow-up task makes sense to bill by time. Specific scope and terms are discussed individually.
Yes, interim CMO is a common format. Typically 2–6 months of marketing leadership in parallel with the search for a permanent role — I help with the role definition, interviews, selection, and onboarding the new CMO. Handover is part of the engagement.
Everything we build together — Claude Skills, Cowork processes, agents, documentation, templates — stays with the company. I don't use closed-off tools I'm the only one with access to. The standard is a handover of sources, access, and a short onboarding for your in-house team or successor.
Not a problem. The typical Fractional CMO setup is exactly that — a company where marketing has been handled by the founder/CEO or done ad hoc. We assess what's worth building in-house, where to use external specialists from the network, and what can be automated via AI. Building the team is part of the role.
An NDA is fine to sign — typically a standard step in longer-term engagements, either my template or yours. Sensitive data stays in your systems; AI tools and processes work on data within your own licenses (Claude Enterprise, Google Workspace). I don't use or aggregate any internal data across clients without your consent.